KFC and World Hunger
KFC Philippines, as part of Yum! Brands, the world’s largest restaurant company, has joined the fight against world hunger. It has embarked on a campaign that aims to raise awareness, raise funds and encourage volunteer efforts by educating customers through in-store posters and TV commercials.
To strengthen the campaign, KFC Philippines partnered with the World Food Programme (WFP) in the Philippines, representing the United Nation’s frontline organization fighting hunger, to support children in conflict-affected parts of Mindanao.
Why focus on hunger?
KFC Philippines believes that hunger is a global issue where it can really make a difference. It is a serious problem with serious facts that are hard to ignore.
It is the foremost humanitarian problem in the world and is the leading cause of death, even more than war or disease. In fact, every 6 seconds a child dies from hunger somewhere in the world. With more than 59 million children worldwide going to school hungry, KFC Philippines plans to help by starting with meals for at least 10,000 school children affected by conflict in Mindanao.
Who will benefit from the donations?
Proceeds from the KFC Philippines and WFP campaign will go directly to feeding school children in conflict-affected parts of Mindanao. With as little as PhP 5 a day, donors can help feed a child, and help them stay in school, live happily and healthily without having to learn on an empty stomach.
What has KFC done for the program?
KFC Philippines is helping the plight of undernourished children in conflict-affected parts of Mindanao by supporting WFP’s “Fill the Cup” campaign. Launched in 2008, the campaign aims to provide meals to over 20 million school children around the world, and at least 10,000 school-children through “Food for Education” activities in the Philippines.
Apart from that, all KFC stores had posters and donations cans during the campaign to raise awareness and to encourage customers to help in the cause.
Through the coordinated effort of KFC customer donations and volunteer work, and with help from WFP, KFC is confident that it can help the fight against hunger.
What is the World Food Programme?
How is WFP involved with the Philippines?
